TSO Optical News

A Closer Look at Anne et Valentin

A Closer Look at Anne et Valentin

Many of you know and love one of our favorite lines, Anne et Valentin. Because of their bold use of colors and designs, they have many devotees, us included. This line is dynamic and features a bold design aesthetic keeping them at the forefront of trends and design in the industry. Anne et Valentin remains an independent company and produces frames that do not necessarily appeal to the masses. Instead Anne et Valentin produces distinctive, meticulously crafted eyewear for people who desire more than “it all looks the same” eyewear.
Anne et Valentin was founded in the 1980's by a couple in France who were unsatisfied with the frame selection they saw and decided to create their own collection. This collection has it beginnings in Toulouse, France where the design still takes place. All of their frames are meticulously handmade. The acetate frames are crafted in Jura, a region in France known for the quality manufacture of acetate frames. All of the titanium frames are made in Japan, which is unrivaled in the production of quality titanium eyeglasses. 
Anne et Valentin's design team still follows the philosophy initiated 20 years ago which focuses on “creating noble and radical eyewear in which you are delighted to be yourself.” Anne wanted eyewear frames that evoked intelligence and maturity yet were artistic and playful as well. The design philosophy today remains true to its humble beginnings. “Our goal is to create collections full of energy, vitality, and freshness. Our frames have flash without being garish or gaudy, and timeless chic without being predictable. Anne et Valentin frames are inspired by our designers' desire to create for others what they would wish to wear themselves.” Though Anne is no longer designing the frames, the concept of creativity in the design hasn't changed. No matter what the trends are, they always make a stand on how to reflect personality through the times which ends up becoming the direction of the upcoming collections. "Anne et Valentin creates nothing that doesn't already exist within you. Our brand tirelessly cultivates its own singularity, listens to your insights and interprets your needs by responding with grace and precision. Sweet alchemy mixing geometric cuts, brilliant colors and materials; a frame should not only reveal, flatter and compliment, but be your signature. Between spontaneity and meticulous design, the collection, retains this taste for paradox."
Not only do they put very specific emphasis on the design process, but they maintain high standards in comfort. Being meticulous in the design process is key for Anne et Valentin. Not only do the aesthetics of design weigh heavily on the design, but the selection of materials has a large impact on the design as well. The overall goal is to create something special and beautiful, but something that is wearable and comfortable everyday.
One of the most special aspects of Anne et Valentin is their approach to selecting the right frame for each person. The original concept of selection process for an Anne et Valentin frame aims to pick a frame that fits the face, but also the personality of the wearer. The collection is meant to be worn by people who are not only open-minded with the world, but also themselves. They design for people who are not afraid of reinventing themselves throughout their lives. Anne et Valentin creates  frames that can be a signature trademark for the wearer, not just a fashion statement. The ultimate goal is to find a frame that highlights the best features of the person wearing it and expresses the personality of the person wearing it. 
Though we have many of the frames pictured online, nothing is better than having an experience finding the Anne et Valentin frame that is made for you! Come in and see what this amazing collection has to offer.
Introducing...

Introducing...

We are excited to announce that we have added a new line to our collection in our store! Introducing Res Rei
RES REI means ‘the thing’ in Latin which is a nod from the Italian company to the history and language of the Roman Empire. It means an existing object, with substance and form; but it also means a concept, an idea.
 
Res Rei views frames as a multifaceted object, they are fashion accessories, but at the same time they are medical devices and used as a tool to correct poor eyesight. Res Rei views frames as an extension of the person and is all about enhancing the personality through showcasing the individuality of the person wearing them. They're a company that looks through a lens of timelessness and they define style with their own point of view.
Res Rei strives to make frames that survive in time and age gracefully. To achieve this, they focus on a few very important things.

Quality is highest among Res Rei's objectives. They work hand in hand with only Italian manufacturers and suppliers. They visit with their suppliers and manufacturers regularly to ensure that the quality of the work and design maintains a very high standard.
They also strive to be environmentally responsible. Res Rei will only produce with sustainable conscious manufacturers who are aware of consequences of industrial production. 
The third tenant is a reverence for their heritage. 
Italians are the inventors of the first piece of eyewear and have been making glasses since then, honing and constantly refining their skills. Most of the world leading brands in the optical business are located within few square kilometers, in the heart of Italy.

For more information or to look at more of the Res Rei collection, visit Res Rei's Website

 

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